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Trying something new

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We (hookah.org) have been spending money advertising on other websites. I had an idea that wanted to run it by you guys and see what you think.

Kiva is a non-profit organization that lets people lend money to different startups around the world (mostly third world countries). Then the recipients of the loans start their business and pay the money back after an agreed period of time. It's sort of a lending bank with no interest.

I have an account on Kiva and was thinking instead of running ads, I might do something like "For every FB share or Retweets I will put $1 (up to a certain amount) towards supporting a tobacco business somewhere in the world".

What are your thoughts? Do you think people will mostly ignore it or participate in it?

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