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JM's Hookah Tobacco Reviews

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Brand/Flavor:

JM's Hookah Chocolate

Methodology:

-30 hits/person over 40 minutes

-3 individuals in the circle

-Mya Staff filled with cold water, heba diffuser attached

First Impressions:

Smells incredible. The chocolate smell coming off this shisha is like sticking your head over a pan of freshly baked brownies and inhaling. The cut is small and choppy and the shisha is insanely wet. Dyed red, but not as bad as some other shishas.

Post Mortem:

Completely cooked through. Very little color to speak of. NO moisture. The finished shisha slid right out of the bowl and into the trash.

Pros:

-Tasty chocolate flavor

-Incredible brownie-like smell when smoking

-Thick smoke

Cons:

-Flavor could be a little stronger

Andrew's Thoughts:

For a first experience with a new brand, this was a good one. JM's Hookah tobacco seems to produce large, thick clouds, possibly as a result of its extremely fine cut. However, the flavor lasts a long time, unlike certain other fine shishas.

The flavor itself was fantastic. Though it wasn't the fatty, melt-in-your-mouth chocolate we all love, there was a strong unmistakeably chocolateyness to it that was delightful to smoke. While it was a little more watered-down than I might like, I can't imagine a chocolate tobacco getting too much better. Take the flavor combined with this stuff's intoxicating, brownie-baking aroma (especially while smoking it), and you have an indispensable new member of your regular shisha rotation.

Eric's Thoughts:

This was our first experience with JM's tobacco, but I'd heard good things about it even prior to purchasing it. But talk is talk, and I wanted to see if it could stand up to the hype. Simply put, yes it does, for the most part...The chocolate was incredibly sweet and very tasty, however, it wasn't quite chocolate chocolate. It was a wee bit artificial, however given that (as Andrew pointed out to me) a majority of the chocolate flavor comes from the fat content of chocolate, and since you can't smoke fat, what we're left with really is just sugar and cocoa. So that said, this Chocolate flavored shisha, given its limitations, tasted excellent. But what really surprised me was the smell. The entire room was filled with the smell of baking brownies to the point where my younger brother came in and asked what the chocolaty smell was. The smoke was very thick and fun to play with. All told, this stuff is amazing on its own and I'm incredibly excited to see what it can do when mixed with other flavors.

Peanut Gallery:

(Caroline)

Holy shit. This stuff is amazing—literally like smoking brownies, although I have to say that my absolute favorite thing about the Chocolate is the smell. It makes the entire room smell like someone is baking. Its also nice and smoky, and is a great mixer. My one (very tiny) problem is that the flavor isn’t quite as strong as I would like it to be, but that’s pretty easily forgiven when you count the smell.

Conclusion:

Thick smoke, great smell and delicious flavor, not to mention obvious mixability make this tobacco a big win in our book. JM's Hookah Chocolate shisha is a must-buy for anyone who likes both hookah and chocolate. Which had better include you.

A-

(pics and stuff are on the blog)

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Guest roka_zulu

shit, it includes me.

:runs out to buy some..:

:..comes back and in and remembers internet wonders and it's online purchasing capabilities:

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shit, it includes me.

:runs out to buy some..:

:..comes back and in and remembers internet wonders and it's online purchasing capabilities:

lol and that we've never seen any in any stores anywhere.

Though the JM's site has a nifty store locator feature.

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Brand/Flavor:

JM's Hookah Rum and Cola

Methodology:

-Al Fakher Solid 36" filled with ice water, small Tangiers phunnel bowl, 3 Coco Naras

-2 people with 38 hits/person over 35-40 minutes

First Impressions:

Very finely chopped, very juicy and dyed a deep red, as seems to be typical of JM's. Smells like a strongly mixed rum and coke.

Post Mortem:

Thoroughly cooked in the top 60% of the bowl, still a decent amount of moisture at the bottom.

Pros:

-Both smells and tastes like a real "Cuba Libré", at least at first

-Big clouds

Cons:

-Taste dies off relatively quickly, leaving just bitterness

Andrew's Thoughts:

JM's Hookah Rum & Cola both surprised and disappointed me. On the one hand, it came remarkably close to an actual "rum and coke" flavor: it had a distinct herbal cola flavor, backed up by a tangy, rum-like cinnamon/vanilla. At first, I thoroughly enjoyed smoking it, as it produced thick, white clouds and a strong flavor. Unfortunately, as the bowl progressed that alcoholic tang that had at first been an interesting finish began to dominate, and soon all I could taste was this weird bitterness that tasted neither of rum nor cola. By the tenth round there was no real sweetness left, and by the time we stopped it was nigh unsmokeable. JM's Rum and Cola could have been so damn good, but in the end it was just unpleasant.

Eric's Thoughts:

In my opinion, this is probably one of the more difficult flavors to pull off. I mean, there are complex flavors and then there are complex flavors, this is the latter of the two. And while JM's gave it a valiant effort, I can't help but feel that they fell a wee bit short of the mark. The cola flavor was quite herbal and quite good, much like the Romman Cola that we've smoked in the past, it was the rum part that got a bit dicey. The smell was quite accurate to a captains and coke but the taste comes off as a bit chemical. And while one could argue that this makes it taste "alcoholic", I personally wouldn't give them any points for it. But while the experience at the start was above average, as the bowl wore on the flavor became more and more chemical, and eventually became too much to bear. And keeping in mind we were smoking this out of a phunnel, and the bowl was only about halfway done when we called it, there's a distinct possibility that the flavor would get nastier faster for those of you smoking it out of an egyptian or some such bowl. All in all, a valiant effort, but not quite right.

Peanut Gallery:

(Caroline)

Rum and Coke is alright. They actually nailed the rum flavor, which is kind of impressive—it tastes exactly like having a rum and coke. However, the flavor gets to be a bit much after a while, and I personally do not enjoy smoking it very often. I would much rather drink my rum than smoke it.

Conclusion:

Interesting to try, especially since it's so accurate at the beginning, but it's lack of endurance means we will not likely be buying this again.

B-

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